Saturday, 21 July 2012

Wither Post Production Studios?

Is the world of social media marketing hastening the twilight of large post production houses by heralding the dawn of a new breed of service providers armed with talent, digital technology and lightweight equipment? The days of charging premium rates and maintaining a stable of full-time audio/video engineers are as numbered as the relevance of those aging engineers who are unable to compete with the adaptability and energy of the new breed of younger counterparts who seem able to do more with less.

Has the death knell for such conventional studios been sounded and the fate of a whole generation of audio/video engineers sealed? Will they soon find that their once cushy jobs have disappeared with the new paradigm and they would be forced to hunt for their own work? 

But how can parasites become hunters when they have made careers out of sucking marrow off the bones of carcasses? The "carcasses" being same old, same old ad agency clientele brought in by self-glorified "account managers" who in turn succeed only by being sycophantic to specific ad agency bosses... till as it has, the gravy train grinds to a halt of course. Time to call a spade a spade and scroungers will always be scroungers. Or is it about coming down from one's high horse? 

Is this,

being replaced by this?

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